Superstar (2023)
Technique /Materials : Digital Print

This work incorporates ancient Thai textile patterns to the image of adidas’s original product line, creating the series, ‘Woven Life,’ which includes the clash between the brand’s popular ‘Superstar’ sneaker and the starry shape of a traditional Chula kite titled under the same name. The brand’s identity is presented in every element of the work. Each of the colors used in the design can be traced back to the shades used with adidas products with the characteristic and spirit of the Orient still palpable. The materials are also carefully chosen for their sustainability, which is the quality that Adidas (and practically every sportswear brand in this day and age) prioritizes, as well as to present craftsmanship.